Employer branding guide written by academics – useful then!
This is a quote from People Management:
“CIPD has launched an Employer Branding Guide based on round-table discussions with practitioners, consultants and academics.”
With such a powerful sales line like this I'm dropping everything to rush out and buy a copy! It does however state that it includes case studies from British Library and E-on. I'm sure CIPD members don't need yet another book on employer branding. Glad to see the membership fees are focused on writing books!
Go here to see the original: Hire Strategies UK