How to get your job advert noticed! Maybe too radical for some?
I am doing some research on store manager recruiting and if you search a few of the job boards, or Google for a store manager job, there are way too many to get yours to stand out.
Some obvious tips:
- Get the location in the advert title.
- Get you company name in the title.
- Yep, get the job title in the job title.
The above ideas are relevant particularly when thinking about natural search; some of the “old guru’s” would suggest a flamboyant, sexy sounding job title so you stand out in a big long list of similar jobs. Valid point if you are relying purely on job boards but even then it is hard to stand out. No longer will a sensible job seeker search a generic title only for a high volume role particularly if they do not want to travel too far; so the location becomes quite critical. Also, even if I drill down to location it is still hard to find a job and if you go onto Google the search results are mainly links to job boards and, the homepage rather than a specific job.
Basically, to find a job is not that easy so making yours easy to find is that much harder. So apart from SEO, SEM, SMO, job boards etc here’s a great “new” idea for you to try.
Stick an advert in your store window:
This store is looking for a Store Manager – apply within, right here, right now.
Radical I know but on the basis that local traffic is free, your window is competition free (I know product gets priority) what have you got to lose? Local people, local jobs.
See the original post: Hire Strategies UK