How will the Kindle DX change job advertising?
But if the Kindle DX is going to change this then maybe the advertising agencies need to beef up their creative skills once again.
Looks like we could go round in a bit of a circle as the Kindle does not 'plan' to offer full Internet browsing so it will feel more like reading a paper so applying for that job there and then may or not be a simple process. Or will it?
Imagine if you could utilise the job basket functionality that Amazon does include in the Kindle for buying content. Then add in your choice of profile e.g. Linkedin and the apply process should happen because it is all “connected in the cloud”. This could put print style creative work back in vougue, tied to simple apply automation for the candidate for the specific job without leaving the page and a highly targeted ad platform for recruiters. Media barons could potentially get back to the old days of expensive print style adverts with much better reporting data for customers.
Jeff Bezos used the web to reinvent the book business; maybe he can do it again for print?
See the original post here: Hire Strategies UK