PR MARKET UPDATE – APRIL 09

A mixed bag is the best description of the current market – some redundancies continue to occur both in house (e.g. Air New Zealand)  and in the consultancy world (Republic of Acumen and Sarah Paykel).

Coping strategies vary – The PR Shop is offering  a no frills service to clients wanting a “basic approach to telling their story to the media” through the establishment of the PR Kiosk.     Some consultancies are resigning business to take on accounts which they see as providing greater opportunity in the future (e.g. Impact PR resigned an account to take on Proctor & Gamble brands including Pantene, Olay, Gillette, Venus, Oral B, Braun, Clairol, Head & Shoulders and Nice & Easy). 

Surprisingly in these tough times there are plenty of good news stories as well, including some new entrants to the market.  New PR consultancy  FUSE has been established by international giant OMD with well known ex-television publicist Michelle Camillieri at the head, operating out of the OMD Head Office in College Hill. 

Media Counsel continues to expand their PR offering, bringing on a third consultant in the last few months.   TBWA Whybin/PR  is replacing Account Executive Claire Beesley (who is departing after two years for her OE) with TBWATEQUILA advertising suit Sarah Blomkamp. With award winning AUT graduate Sally Hickson having joined the fold late last year, the consultancy, which was only formed three years ago,  now has eight full time consultants and two associate consultants, including former Publicis Elevate staff memberMary Shaw.   So its not all doom and gloom out there.

Meanwhile event specialist Cathy Cunningham of long established Empire Events and PR has been enticed to the integrated world of advertising PR, joining Ogilvy PR as their new Executive Director.  Cathy intends to maintain the Empire brand with the event properties it owns.

Source: MichelleBoag – PR Recrutiment Specialist