Differing reports from PR practitioners in both the corporate and consultancy world indicate that the economic recession is hitting some harder than others, with different approaches being taken to adjust to a rapidly changing market. While there have been some redundancies (Cameron & Co, Porter Novelli) others are being more creative – Creo have launched a Hot Seat Service –  “Rather than hire people in uncertain times, we’re seeing businesses taking on highly skilled people for a fixed period. The difference between this and traditional contracting is that the client also receives the broader support of the consultancy as and where required,” Creo CEO Hamish Anderson says.

 Meanwhile other consultancies are being “cautious”about employing new staff until they see how the year shapes up.  One principal of a fast growing medium sized consultancy said he had stopped reading the newspapers because they were full of such doom and gloom, and his business was trucking along nicely and meeting all projections.  There is no doubt that the advertising agency scene is a far sorrier place than the world of PR consultancy, with jobs in that sector few and far between.

My own commentary on the current PR recruitment market is that even though there are many more candidates out there, numbers don’t necessarily translate to quality and the best people are being risk adverse and staying put.   Which is why you need……..


Congratulations to Helen Handricks, formerly PA to Michelle Boag in her PR People business, who has been made a Consultant at Momentum which acquired PR People late last year.  Helen’s infectious effervescence has made her a hit with Momentum’s clients and her progress from PA to consultant has been swift.  Helen will be working closely not only with Michelle but also with Sales and Marketing consultants Sarah Jull and Jane Carolan, and Executive Leasing consultants Jon Israel, Gaynor Topham and Mark Thomas.

Originally posted by MichelleBoag – PR Recrutiment Specialist