The Social Employer Brand

Large employers will no doubt be finding budget for their employer brand and the snake oil salesmen agencies will be rubbing their hands in glee.  But what about the social employer brand.  Although many employers are still scared of social networks, and admit to not really knowing where to start, like it or not they need to make the most of social networks.

The likes of Facebook and Twitter may not have really proved themselves yet as hardcore recruiting channels but they do have a place in the recruitment process.  Smart employers will find a way of getting the most out of these channels without using all of their time or money.  Recruitment agencies will need to get smarter to survive; ad agencies will need to re-think how they can provide value when so many social networking services are free!

Employers have the desire; they just don't know where to start.

See the original post: Hire Strategies UK