Is Turnabout Fair Play? SEM for the Job Seeker

This blog (PRSquared) is an eye-opener.

The writer is a Principal in a PR firm, SHIFT. He was “targeted” on his Facebook page with an ad that said “SHIFT should hire me” and then went on to explain how the ad’s author could help the firm.

Several other members of the firm also saw the ad on their Facbook pages.

You gotta love it. I’m adding it to my list of “disruptive” suggestions for job seekers.

This interesting note was passed on to me by Joe Shaker, Jr. Thanks Joe.

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